Senior Social Media Manager (Remote) at Nutrafol

Job Location: Remote Job

Job Overview

Keep Growing with Nutrafol

Nutrafol is a leading hair wellness company dedicated to helping people become the best version of themselves through science-backed hair growth solutions. As pioneers in hair wellness, Nutrafol develops clinically tested products that address the root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients.

Trusted by more than 7,500 physicians and hair professionals, Nutrafol continues to innovate in hair science while fostering a culture built on wellness, inclusion, creativity, and continuous growth.

The company is currently hiring a Senior Social Media Manager to lead and strengthen its organic social media presence across @nutrafol and @nutrafolmen. This remote position is ideal for an experienced social media strategist with exceptional storytelling, creative content development, campaign execution, and community-building expertise.

Position Summary

The Senior Social Media Manager will play a strategic role in managing Nutrafol's organic social media strategy across multiple platforms. Working closely with the Director of Social Media and cross-functional teams, you'll oversee content planning, campaign execution, audience engagement, creator partnerships, and performance optimization.

This position serves as the primary social media lead for Nutrafol Men while supporting initiatives across both brands.

Key Responsibilities

Social Media Strategy & Content Management

• Execute and continuously improve the organic social media strategy alongside the Director of Social Media.
• Serve as the primary social media lead for Nutrafol Men while supporting both @nutrafol and @nutrafolmen.
• Manage the organic social content calendar from planning through publishing.
• Develop social-first marketing strategies for campaigns, product launches, seasonal promotions, and trending opportunities.
• Transform business objectives into engaging platform-specific content strategies and creative concepts.
• Write compelling social media copy, captions, scripts, hooks, on-screen text, creative briefs, and community responses.
• Simplify complex scientific and brand messaging into engaging, easy-to-understand social content.
• Collaborate closely with the Creative team throughout content planning, production, and publishing.

Community Management & Campaign Execution

• Build and nurture engaged online communities through active community management and social listening.
• Monitor emerging trends and conversations to strengthen brand engagement.
• Lead or support organic social campaigns while collaborating with Brand, Creative, PR, Influencer Marketing, Paid Media, Product Marketing, Regulatory, and other internal teams.
• Manage campaign budgets and coordinate creators, photographers, videographers, and freelance partners.
• Identify opportunities to maximize creator-generated content across multiple social platforms.

Performance & Growth

• Monitor audience engagement, platform analytics, competitor activity, and industry trends.
• Convert performance data into actionable recommendations that improve future campaigns.
• Track and report key performance indicators (KPIs).
• Test new content formats and social media strategies to drive audience growth and business impact.

Eligibility Requirements

Minimum Eligibility Requirements

• At least 5 years of professional experience managing organic social media for consumer brands, lifestyle brands, beauty, wellness, CPG companies, or a combination of agency and in-house experience.
• Proven experience developing and executing social-first content strategies across Instagram and TikTok.
• Exceptional copywriting, storytelling, and content creation skills for social media platforms.
• Strong creative thinking with the ability to produce culturally relevant, premium-quality content.
• Experience leading cross-functional marketing campaigns with Creative, Brand, Paid Media, PR, Influencer Marketing, and related teams.
• Experience managing content creators, production projects, and campaign budgets.
• Strong understanding of social media analytics and performance reporting.
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Passion for social media marketing, digital culture, and emerging platform trends.
• Outstanding written, verbal, presentation, and collaboration skills.

Salary & Benefits

Annual Salary

USD $120,000 – $130,000 per year

Final compensation is determined based on several factors, including professional experience, technical skills, qualifications, certifications, education, and business requirements. The listed salary represents the base annual compensation and does not include bonuses or additional employee benefits.

Employee Benefits

• Fully remote work opportunity.
• Comprehensive medical, dental, and vision insurance.
• Flexible Spending Account (FSA).
• 401(k) retirement plan with employer matching.
• Quarterly performance bonus program.
• Flexible Paid Time Off (PTO).
• Two company-wide wellness breaks each workday.
• Complimentary lunch every Tuesday and Thursday through Seamless or Grubhub.
• Monthly wellness stipend.
• Monthly internet allowance.
• Monthly mobile phone stipend.
• Annual learning and professional development stipend.
• Complimentary Headspace meditation membership.
• Free Nutrafol product subscription.
• Pet insurance discounts and additional employee benefits.

Performance Expectations

Success in this position includes:

• Growing organic brand awareness and audience engagement across Nutrafol and Nutrafol Men.
• Delivering high-quality, platform-native content that reflects current social media trends.
• Successfully executing marketing campaigns through effective cross-functional collaboration.
• Leveraging performance insights to improve creative content and campaign effectiveness.
• Becoming a trusted strategic partner who continuously elevates Nutrafol's social media presence.

Why Work at Nutrafol?

• Join one of the leading companies in the rapidly growing hair wellness industry.
• Work remotely with a collaborative and innovative marketing team.
• Lead high-impact social media campaigns for nationally recognized consumer brands.
• Enjoy competitive compensation and comprehensive employee benefits.
• Advance your career while working at the intersection of wellness, digital marketing, and creative storytelling.

How to Apply

Interested and qualified candidates should click the Apply button below to submit their application. Before applying, carefully review the eligibility requirements, job responsibilities, salary details, and employee benefits to ensure the position aligns with your qualifications and career goals.